Sport England
Studio You
Powering inclusion and engagement for teenage girls in PE
In 2019, Hopscotch joined forces with Sport England to create Studio You. Part of the inspirational This Girl Can campaign, Studio You aims to encourage teenage girls to reconnect with physical education by creating a more inclusive approach to PE in schools.
Co-created with teachers and teenage girls, Studio You features over 100 video lessons led by relatable role models covering a range of fresh disciplines, alongside supporting teacher materials, all designed to inject fun into PE.
Our education content strategy focused on behaviour change and set the blueprint for video production, digital build and education resource development. As the lead agency, we project managed each workstream across the agency roster, ensuring all activities laddered up to a cohesive, meaningful campaign, alongside working with a variety of industry professionals, including the Association for Physical Education, Activity Alliance, Nike and EMD UK.
Following a successful pilot in 20 schools across England, Studio You was launched nationally through a consumer and broadcast media campaign in September 2021, featuring celebrity ambassador Vick Hope.
Since launch, Studio You has reached over 100,000 girls and is in 50% of secondary schools in England. It also scooped the Active and Wellbeing Award at the 2023 Sport Industry Awards.
