Studio You wins Sport Industry Award
We’re proud to share that Studio You, our campaign to ensure every girl, regardless of background or ability, can enjoy PE, scooped the Active and Wellbeing Award at the 2023 Sport Industry Awards.
Developed in partnership with This Girl Can, and funded by Sport England via the National Lottery, we launched Studio You in September 2021. Since then it’s gone from strength to strength, reaching over 100,000 11-16-year-old girls to date.
And for This Girl Can’s head of campaign activation, Claire Edwards, it’s a significant step for the Sport Industry Awards to be acknowledging the role PE can play in shaping positive relationships with sport and physical activity.
“We were thrilled Studio You was recognised at an awards celebration of this calibre, as the standard of the other nominees was incredibly high,” she said.
“Studio You has allowed us to translate the This Girl Can ambition into a school setting, and we’re so proud of what it has achieved since its launch. Alongside our fantastic partners on this project, Hopscotch Consulting, we can’t wait to see what the future holds for Studio You.”
The Netflix-style video platform was designed with input from both teachers and teenage girls and features non-traditional disciplines – enabling time-poor teachers to inspire the most reluctant girls to get active.
It’s empowering teachers to create positive PE experiences for all girls and to inspire the next generation of women to be active in a way that works for them.
And the judges recognised this, commenting that it was ‘an excellent evolution of This Girl Can and a fantastic resource to get more girls active in schools’.
Now in its second academic year, the Studio You movement continues to grow and we hope this win will amplify the platform further, getting it in front of even more girls so we can move PE in a new direction.
Other nominees for the Active and Wellbeing award:
This Girl Can’s partnership with Strava on the Make Your Comeback campaign
The Rugby Football Union’s Play Together, Stay Together initiative
Sky’s Sporting Masterclasses customer reward scheme
Red Together’s Red January public health movement
The Royal and Ancient Golf Club’s Golf is Good campaign
