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Sparking young people’s curiosity in STEM

 

Engineering is one of the UK’s most economically important industries and most exciting potential careers but we’re suffering from a serious shortfall in engineering whizzes. That’s why we’re working with Siemens to redress this and wake the young future talent that we know is out there and get them excited about studying STEM.

The Curiosity Project does exactly what its name suggests, sparking young people’s interest in having fun with science and engineering, both in the classroom and at home. Creating and delivering a whole host of content, from education resources, to film, event activities and marketing assets, the programme to date has increased unique visits to the website by 55% and social posts are among the top performing on Siemens UK social channels.

Hopscotch provides a unique combination of data driven strategy development, delivery and creativity. The team is engaging to work with and offer real insight into today’s classroom and the marketing practices that can cut through the noise within education; without losing focus on what matters – namely the audience and what is really adding value to them.

Lee Dryden, Siemens, Senior Communications Manager – Strategy and Content, Communications & Government Affairs

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