It’s an alarming stat but, according to teachers, a hungry start to the day is a reality for a fifth of the children they teach. Unsurprisingly, this has a far-reaching impact on their learning development. To support thousands of children begin their day with the best possible start, Kellogg’s has established a network of over 2,000 Breakfast Clubs across the country. Delivering an engaging and informative communications campaign, we bring together this network to foster a sense of community and maximise engagement. Within 12 months of launching, our newsletter became a ‘must read’ with 57% of leaders saying they read and share it regularly.
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