IGD’s campaign, Feeding Britain’s Future, brings together industry volunteers to inspire the next generation through employability skills workshops. But they wanted a way to maximise this impact. We took this challenge head on, creating a brand new visual identity and short film that would appeal to young people and showcase the breadth of dynamic, innovative and fast-paced careers within the food and grocery industry. Once the identity was agreed, we created volunteer and student-facing resources to support the programme, as well as increasingly looking at ways to take it to the next level.
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